What is Google AdSense?

Google AdSense is a fast and easy way for website publishers of all sizes to earn money by displaying targeted, unobtrusive Google ads on their websites. AdSense also allows you to provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

You'll earn when users visit your website and click on or view the ads on your pages, depending on the type of ad. Learn more about earning with AdSense.

AdSense is free, so we encourage you to give it a try. If you have a website, and you comply with our program policies and eligibility criteria, just complete our online application.

We'll review your application and follow up with an email within about a week, depending on the volume of applications we receive. If you are accepted into the program, you can sign in to your new account and get the HTML code that will display ads on your webpages.

Google AdSense Program Policies

Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.



Invalid Clicks and Impressions

Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.

Encouraging Clicks

Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

* Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
* Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
* Direct user attention to the ads using arrows or other graphical gimmicks.
* Place misleading images alongside individual ads.
* Place ads in a floating box script.
* Format ads so that they become indistinguishable from other content on that page.
* Format site content so that it is difficult to distinguish it from ads.
* Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favourite Sites" or "Today's Top Offers".

How do I earn money with AdSense?

The main way of earning revenue with AdSense is by displaying Google ads on your site.

With AdSense for content, these ads you display on your site can be either cost-per-click (CPC) or cost-per-thousand-impression (CPM) ads. For CPC ads, you'll generate earnings when your users click on the ads. For CPM ads, you'll generate earnings every time the ad appears to a user viewing your site.

You can also generate earnings while enabling your users to search your site and the web. Learn about earning with AdSense for search.

How do I earn with AdSense for search?

AdSense for search lets you offer your users Google web search directly from your pages. By placing an AdSense for search box on your site, you'll generate earnings from ad clicks made by users on the search results pages.

You won't, however, receive revenue from user searches through your AdSense for search box. When users perform searches on your site, but choose not to click on the ads on the search results pages, you will not receive any earnings.